Purpose-built for qualitative and mixed-methods research

November 12, 2019, oleh: superadmin

The last decade has seen a revolution in the ease of accessing digital data, from social media to digitalized libraries, big data, bio-data and more. While collecting data has never been easier, the bigger challenge is bringing it all together in a meaningful way. With data spread across so many different formats, finding connections can be extremely difficult and time consuming without the right tools.

Human resources, marketing and product managers, government researchers, customer experience researchers, lawyers, and analysts all use NVivo to manage and analyze qualitative data.  From measuring customer satisfaction to understanding staff engagement, NVivo will help you deliver deeper insights.
Organize and analyze qualitative data like customer and employee feedback, social media comments and competitor information to maximize profitability, save time and gain a competitive edge.

NVivo. NVivo is a qualitative data analysis (QDA) computer software package produced by QSR International. It has been designed for qualitative researchers working with very rich text-based and/or multimedia information, where deep levels of analysis on small or large volumes of data are required.
NVivo gives you a place to organize, store and retrieve your data so you can work more efficiently, save time and rigorously back up findings with evidence. Import data from virtually any source – text, audio, video, emails, images, spreadsheets, online surveys, social and web content and more. With advanced data management, query and visualization tools, NVivo lets you ask complex questions of your data so you can discover more and features best-in-class accessibility options for all researchers.(gg)